But now, a mere month later, some Starbucks’ oat milk fans say they have found themselves unable to order their new favorite drinks.
Starbucks said on Tuesday that some locations were out of oat milk but didn’t specify how widespread the problem was.
“Due to high demand, some customers may experience a temporary shortage of oat milk at their store,” a Starbucks spokesperson told CNN Business on Tuesday, adding that customers can expect oat milk to be back “soon” without offering a specific time frame. In the meantime, they might consider swapping in soy milk, almond milk or coconut milk instead, the company suggested.
The coffee chain has leaned into its oat milk lineup as consumer demand for plant-based milk alternatives continues to grow. US oat milk sales grew 138% over the past year, according to Nielsen data.
“Probably the most dominant shift in consumer behavior is this whole shift to plant-based,” said Starbucks CEO Kevin Johnson during a January call with analysts. “This is why we’ve introduced all the alternative milks, whether it’s almond milk, soy milk [or] oat milk,” he said.
Oatly has also been getting attention.
Starbucks and Oatly didn’t comment on whether the supply constraints were directly related to the temporary shortages that some Starbucks locations are facing.