“This bill will encourage more student-athletes to come to Georgia to receive both a great education and the opportunity to compete at the highest level,” Kemp said Thursday. “As a diehard Georgia sports fan, I am so proud of the contributions that our student-athletes have made to our great state and look forward to cheering them on as we fully reopen and return back to normal.”
Florida, Mississippi and other states have similar laws also set to take effect July 1.
NCAA, federal government considering action
The NCAA has stalled in its attempts to permit college athletes to capitalize on their names, images and likenesses (NIL), the station reported.
NCAA President Mark Emmert told The New York Times on Friday that he will recommend the college sports’ governing bodies to approve NIL rules by July 1.
“We need to get a vote on these rules that are in front of the members now,” Emmert said.
The NCAA’s Division I Council was scheduled to vote on NIL rights in January, but the board postponed the vote “citing recent judicial, political and governmental enforcement events, including communication from the U.S. Department of Justice Antitrust Division.”
In March, several justices seemed skeptical of the justifications put forward by the NCAA to restrict education-related benefits for student-athletes who are seeking broader compensation.
The justices appeared to be searching for a line to draw that would balance reasonable educational benefits for students against the concerns of the NCAA that its survival depends upon its distinction from pro sports.
CNN’s Ariane de Vogue contributed to this report.