Naomi Osaka’s withdrawal from the French Open highlights the tenuous relationship between athletes and the media

“I believe the ability for athletes to control their own narrative has slightly shifted,” said Sabrina Razack, a doctoral candidate at the University of Toronto who’s published works about the treatment of Osaka by the media. But despite the advances, some media narratives perpetuate “racist and sexist stereotypes” of professional athletes, she added.

In a message written on the iPhone Notes app, Osaka said, “If the organizations think they can just keep saying, ‘do press or you’re gonna be fined,’ and continue to ignore the mental health of the athletes that are the centerpiece of their cooperation [sic] then I just gotta laugh.”

Roland-Garros, another name for the French Open, responded by fining her $15,000 for declining to speak to the media and threatening her with expulsion.

On Monday, Osaka, in a note to fans and press, said she’d withdraw from the tournament.

Osaka’s withdrawal wasn’t done with malice or disrespect — it was a decision she made in her own interest, and she chose her mental well-being over immediate success. But it will reverberate throughout sports and could prompt the powers that be to rethink how athletes and the press interact, said Guy Harrison, an assistant professor of sports media at the University of Tennessee’s School of Journalism and Electronic Media.

“To my knowledge, this is the first time that an athlete has held the media’s feet to the fire as it relates to athletes’ mental health,” he said of Osaka.

The outdated press conference model doesn’t serve athletes or media, experts say

There was a time when athletes relied on traditional media to build their brands and cement their statuses. Digital advancements have returned power to the athlete, but many professional sports organizations are still “set in their ways” when it comes to old media practices, Harrison said.

Press conferences, too, are a relic of a time before social media and ESPN and its successors, when the only way into an athlete’s psyche was to read through the rehearsed, measured responses they gave, or to hope for an outburst of emotion. Today, they’re “no longer a meaningful exchange but really a lowest-common-denominator transaction: a cynical and often predatory game in which the object is to mine as much content from the subject as possible,” wrote Guardian sports blogger Jonathan Liew.
Naomi Osaka attends a press conference during the Porsche Tennis Grand Prix at Porsche-Arena in 2019.

Press conferences today can be boring — as athletes run through the motions or try to mask their malaise — or almost punitively personal, Liew wrote in a Monday blog. Athletes young and old are “expected to answer the most intimate questions in the least intimate setting,” he said.

Osaka, in her initial message, said sitting for press conferences means answering questions that seed doubt in her mind or breaking down in front of a captive audience after a loss. That was something that happened in February to all-time great Serena Williams, who left a press conference early after a loss to Osaka in the semifinals of the Australian Open prompted reporters to question whether she would soon retire.
Nike backs Naomi Osaka after she withdraws from French Open

“I believe the whole situation is kicking a person while they’re down and I don’t understand the reasoning behind it,” Osaka said.

Osaka’s withdrawal announcement was proof of the power athletes have and the discretion with which they can wield it, Razack said.

Athletes are getting more comfortable speaking openly about issues they care about, from mental health to the movements against anti-Black racism and anti-Asian racism — moves that might have harmed their careers just a few years earlier, she said.

“The racial uprising of last year cleaved open a crack that somewhat enabled a safer space for athletes to speak about race, racial issues and engage with different forms of identity expression,” she said.

The pandemic has also changed the way the press interacts with sports stars, giving them less direct access by holding press conferences over Zoom and banning locker room access, Harrison said — something some teams may continue even when pandemic protocols are fully retired.

“As athletes are finding their voices, that’s adding a new wrinkle to athlete access, as well,” he said.

Naomi, Serena and the discriminatory portrayal of Black women athletes

Osaka has had more than her fair share of intrusive moments with the media. But even before she played professionally, she saw the way international sports media often tore down her rival and idol, Serena Williams.

Since making her professional debut in 1995, Williams, widely considered to be one of the greatest athletes of all time, regardless of gender or sport, has been maligned for her appearance, on-court demeanor and game in subtle or blatantly racist ways.

Serena Williams, though she's considered one of the GOATs among all athletes, has been routinely criticized throughout her career, often in racist ways.
Her impressive physique has been derided and mocked, and critics often use it to pit her against White opponents like Maria Sharapova. One journalist at the 2018 French Open asked Williams about being intimidated by competitors — framed by a remark former President Donald Trump made about Williams being intimidated by Sharapova’s “supermodel good looks.”
The year before, an ESPN tennis analyst was fired after he used the word “gorilla” to describe Williams on air (though the analyst later said that he used the word “guerilla,” not “gorilla”).
And in 2018, an Australian comic artist published an offensive illustration of Williams, one that turned her enviable strength and trademark passion into a racist caricature, while a White, blonde opponent — meant to represent Osaka, who is Haitian and Japanese — looked on helplessly.
“Osaka is 2 inches taller than Williams, but depicting her in this small, light-skinned way allows for the racist beast and child-like exaggeration of Williams, for whom racist media representations is a long-standing feature,” Razack and University of Toronto assistant professor Janelle Joseph wrote in a 2020 study.
Razack and Joseph wrote that Williams’ treatment by the international media is an example of “misogynoir,” a term coined by the scholar Moya Bailey that describes the intersection of anti-Black racism and misogyny that Black women experience.
Serena Williams' argument with an umpire at the 2018 US Open was portrayed in an offensive illustration that drew Williams in the style of racist caricature.

That 2018 US Open incident in particular placed both Osaka and Williams in uncomfortable positions: Williams was criticized for arguing with an umpire and breaking a racket, and when Osaka won in a remarkable upset, she was positioned as the meek, quiet counterpart to Williams’ irascible sore loser, Razack and her co-author wrote.

What should’ve been a celebratory moment for Osaka was instead tense and unsettling. Osaka broke down on the court after she beat Williams, who comforted her as crowds booed. After the match, she was asked questions about Williams that reinforced stereotypes of the “unruly Black woman,” the authors wrote, and “reduced [Naomi] to a victim of unfair treatment” by Williams.

Osaka was alternately the villain and victim of the match. She revealed this week she’s experienced “bouts of depression” ever since the 2018 US Open.

Osaka hid tears as the crowd booed her during her first US Open victory, while her opponent, Williams, comforted her.
Harrison said he’s seen no improvements in terms of racism in media — from the overwhelming number of men, mostly White, in reporting and editor roles, to the lacking coverage of Black women athletes.

“I have not seen a change at all,” he said. “I think the relationship between the media and sports organizations … is a symbiotic one. It’s in their interests to come together and find a happy medium where we get access to some athletes because we still want to tell stories, but still make athletes comfortable, so we’re cognizant of racial and gendered equality.” se

Sports media isn’t there yet, though. Shortly after Osaka announced she would no longer talk to the press, a reporter asked teen tennis phenom Coco Gauff a question that started off with, “You are often compared to the Williams sisters. Maybe it’s because you’re Black,” Yahoo Sports reported.
A reporter asked Coco Gauff a question at the 2021 French Open that was considered ignorant.

The reporter continued: “But I guess it’s because you’re talented and maybe American too.”

The question — and the measured response from 17-year-old Gauff, who acknowledged that she idolized the Williams sisters but wants to be known for being herself — was seen by many as justification for Osaka’s decision to avoid press. Gauff, too, has been open about her mental health struggles after the intense media swell she experienced when she was 15.

Other athletes have regained control

For every Piers Morgan, who called Osaka a “petulant little madam” and “arrogant spoiled brat,” there was a Williams. Osaka’s competitor told reporters this week she wished she could “give [Osaka] a hug because I know what it’s like.”

Other athletes of Osaka’s caliber have asked for privacy or declined to answer questions at press conferences. Razack notes that LeBron James has walked out of NBA press conferences, Tiger Woods skipped one after a bad PGA tour performance and the NFL’s Marshawn Lynch has openly expressed his disdain for press conferences while he was in one.
Naomi Osaka: Serena Williams wants to give world No. 2 a hug; others label her a 'princess'

Athletes are not beholden to the press, nor is the press beholden to provide glowing reports about athletes. But there should be a balance, Harrison said, in which members of the media can do their best work without compromising the humanity of the people they’re covering.

It makes sense from a business perspective, too, for organizations like Roland-Garros to balance the demands of athletes and the press, he said — as one of tennis’ biggest stars, Naomi’s absence will be felt this week.

“If you don’t honor these athletes’ wishes, you’re not going to have the best athletes,” he said.

Osaka, Williams, James, Woods and Lynch are more in control of their narrative than before, and even willing to break rules if it means putting their mental health and their game before the needs of the press and professional organizations. Their fans will follow them whether they appear in a press conference or not. Sports media will have to find a way forward with athletes’ cooperation, Harrison said, or be left behind.

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