Burger King added it will make those donations “even on Sunday,” tweeting the eyes emoji. Chick-fil-A, because of its devout Christian ownership, closes its restaurants on Sundays.
The company has since tried to distance itself from its less-than-supportive stance toward the LGBTQ+ community
What’s Burger King up to?
Burger King is trying to make up ground in the chicken sandwich wars. Popeyes struck gold with its chicken sandwich in 2019, which sent customers flocking to the fast-food chain to get their hands (and mouths) on one.
Since then, the quick-serve restaurant industry has fallen over itself to get in on the fried chicken sandwich action.
Burger King first announced in February its new chicken sandwich, served on a potato bun with pickles and a savory sauce. To help distinguish the product, Burger King has since renamed the sandwich the “Ch’King” (it had originally been referred to as simply the hand-breaded crispy chicken sandwich).
Although Burger King is one of thousands of brands to celebrate Pride Month with deals, the timing happens to coincide with a previously announced Ch’King promotion: To raise awareness and drive sales, Burger King said last month it would give free Whoppers to any customers who order a Ch’King through Burger King’s website or app from June 3 until June 20.
— CNN Business’ Danielle Wiener-Bronner and Jordan Valinsky contributed to this report.