Woman urges Australians to make a change to be more inclusive to Aboriginal people


Indigenous woman urges Aussies to make a simple change to the way they send mail to educate the country about Aboriginal history

  • Sydney business owner calls on Australia Post customers to make a big change
  • Amelia Rose wants senders to include the Indigenous place names on parcels
  • Her TikTok received a wave of support but some called the idea ‘performative’ 










A business owner is calling on Australia Post customers to make a change in the way they send packages to be more inclusive to First Nation’s peoples.

Amelia Rose, from Sydney, told her TikTok followers to include traditional Indigenous place names when sending a parcel in a bid to kickstart systematic change and educate non-Indigenous Australians about their traditional land owners.

The suggestion was met with a wave of support from social media users who called the simple idea ‘brilliant’.

But there were some who disagreed and said the ‘white and performative’ measure is only going to be seen ‘by you and the postie’.

A business owner is calling on Australia Post customers to make a change in the way we send packages, so it's more inclusive to First Nation's peoples

A business owner is calling on Australia Post customers to make a change in the way we send packages, so it’s more inclusive to First Nation’s peoples

Ms Rose explained in her popular video that Aboriginal woman Rachael McPhail, started the push last year and successfully petitioned Australia Post to include traditional place names in their mailing address databases.

While Australia Post now has an official policy which asks senders to include the Indigenous country name in the second address line, the extra step is rarely utilised by customers. 

‘At my website, I specifically have a traditional owners subject line,’ Ms Rose said.

‘This makes it way easier for you guys to pop your address in there with no issues at all.’

She said a quick google search will tell you who your traditional owners are, otherwise use the second subject line. 

‘OMG! I Love this! I have a small business based in Perth, I definitely will start doing this too!’ one TikTok user said.

Other’s called the idea ‘deadly’ and ‘super cool’.

One follower pointed out that the same concept is regularly practiced in Ireland with town signs and postal addresses including traditional Gaelic names.

‘It makes people more aware of the native language,’ the woman said.

Amelia Rose (pictured) told her army of TikTok followers to include traditional Indigenous place names when sending a parcel in a bid to kickstart systematic change and educate non-Indigenous Australians about their traditional land owners

Amelia Rose (pictured) told her army of TikTok followers to include traditional Indigenous place names when sending a parcel in a bid to kickstart systematic change and educate non-Indigenous Australians about their traditional land owners

Ms Rose (pictured) explained in her popular video that Aboriginal woman Rachael McPhail, started the push last year and successfully petitioned Australia Post to include traditional place names in their mailing address databases

Ms Rose (pictured) explained in her popular video that Aboriginal woman Rachael McPhail, started the push last year and successfully petitioned Australia Post to include traditional place names in their mailing address databases

But not everyone thought Ms Rose’s postal suggestion was a good one.

‘Indigenous people don’t do this because it’s pointless,’ one person commented.

‘Almost all of (the postal service) is automated. So Most of the time the only people who see this are you and the postie,’

‘This is very white and performative… this does nothing for land ownership. It’s literally to fuel your own sense of self righteousness.

But Ms Rose, who is of Indigenous descent, promptly hit back saying even if few see it, it’s worth it to help people understand who their traditional owners are.

‘We have to make moves together, not everything is going to be massive, but all the little steps count,’ she said.



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Written by bourbiza

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