Experts predict record Christmas spending of £85billion
- John Lewis has brought forward the launch of its festive advert by one week
- Meanwhile Currys and Amazon have already launched their Black Friday deals
- Rush comes amid fears supplies of Christmas toys and food will be disrupted
Retailers are seeing a rush of early Christmas shoppers amid fears of shortages – with experts forecasting record spending of £85billion.
John Lewis brought forward the launch of its festive advert by one week after seeing an explosion in the number of early Christmas searches on its website.
And Marks & Spencer, which also aired its Christmas advert this week, has already sold out of puddings, large turkeys and Brussels sprouts online.
Meanwhile Currys and Amazon have already launched Black Friday deals offering savings of up to 70 per cent – well ahead of the event usually held on the last Friday of November.
Retailers are seeing a rush of early Christmas shoppers amid fears of shortages – with experts forecasting record spending of £85billion [File photo]
Website VoucherCodes is forecasting record spending of £84.7billion ahead of December 25 – which would beat the pre-pandemic figure of £83.13billion in 2019.
The rush comes amid fears that supplies of toys, food and other items will be disrupted by logjams at UK ports and the ongoing HGV driver shortage.
One in eight adults has already started shopping for Christmas presents and food earlier than normal, according to figures from the Office for National Statistics.
Susannah Streeter, an analyst at investment firm Hargreaves Lansdown, said: ‘It seems many [families] are desperate to avoid a Scrooge-like celebration this year.
‘So they are stocking up now, to ensure the table and tree are fully laden with treats.’
Currys and Amazon have already launched Black Friday deals offering savings of up to 70 per cent – well ahead of the event usually held on the last Friday of November [File photo]
Oh no, a run on Walkers!
Crisp lovers could face shortages of the snack in the run-up to Christmas.
Walkers, the country’s biggest producer of crisps, said supply problems caused by an IT fault could lead to a reduced range of flavours.
It is prioritising production of its most popular flavours – ready salted, salt and vinegar and cheese and onion – as well as Quavers and Wotsits.
A spokesman said: ‘A recent IT system upgrade has disrupted the supply of some of our products. Our sites are still making crisps and snacks but at a reduced scale.
‘We’re doing everything we can to increase production.’
A number of Walkers products have been unavailable on the Tesco website in recent weeks, amid reports of empty shelves in crisp aisles.
Brits start their Christmas shopping earlier than ever: One in eight adults say they have ALREADY bought gifts and food that they would usually get closer to festive break
- Some 12 percent of the adults surveyed said they bought items earlier
- Another three percent said they pre-ordered items they would normally leave
- Most common items bought early are food (47 per cent) and toys (44 percent)
By Emer Scully for MailOnline
One in eight adults have shopped for Christmas presents and food earlier than usual this year, according to the Office for National Statistics (ONS).
In the past fortnight 12 percent of the almost 5,000 adults surveyed said they have bought items they would usually purchase closer to the festive break.
A further three percent said they have pre-ordered items they would usually leave until later.
The most common items bought or pre-ordered early are food (47 per cent), toys (44 percent) and clothes, shoes or accessories (33 percent).
The majority of those polled – 86 percent – said they have not bought or pre-ordered any items earlier than normal.
The ONS analysed responses from 4,397 people between October 20 and 31 as part of its Opinions and Lifestyle Survey.
In the past fortnight 12 percent of the almost 5,000 adults surveyed said they have bought items they would usually purchase closer to the festive break (file image)
It also found that 43 percent of adults continued to experience shortages when shopping in the past two weeks – down from 53 percent in the previous survey period.
Some 17 percent said they had been unable to buy essential food because it was not available, up from 16 percent, while 18 percent were unable to buy fuel (down from 37 percent).
It also found that 43 percent of adults continued to experience shortages when shopping in the past two weeks – down from 53 percent in the previous survey period (file image)
Around two-thirds (65 percent) said they experienced differences when food shopping compared with normal, such as less variety and items not being available.
Overall, 57 percent of people said everything they needed to buy while shopping had been available, up from 47 percent.
It follows a period of instability for British shoppers as the country faced a fuel and supply chain crisis in recent months.