How a uni dropout made close to $2million during lockdown after launching creative sleepwear brand


A university dropout has revealed how he made $1.9million during the Covid-19 pandemic thanks to overwhelming demand for his luxurious sleepwear.  

Jack Tanasi, 23, has reaped the benefits of launching a brand that offered comfy clothes to house-bound residents during a nationwide lockdown.

The Melbourne entrepreneur has cashed in $1.9million in revenue since he started his brand Frenchie Wear in June of last year. 

The brand is best known for the ‘Frenchie’ – a combination of a hoodie and a dressing gown – but also sells sleep masks, socks, silk pillowcases and scrunchies.

Jack Tanasi, 23, (pictured) has reaped the benefits of launching a brand that offered comfy clothes to house-bound residents during a nationwide lockdown

Jack Tanasi, 23, (pictured) has reaped the benefits of launching a brand that offered comfy clothes to house-bound residents during a nationwide lockdown

The brand is best known for the 'Frenchie' - a combination of a hoodie and a dressing gown - but also sells sleep masks, socks, silk pillowcases and scrunchies (pictured)

The brand is best known for the ‘Frenchie’ – a combination of a hoodie and a dressing gown – but also sells sleep masks, socks, silk pillowcases and scrunchies (pictured)

Mr Tanasi enjoyed $69,000 in revenue in his first month of business after investing his entire savings of $18,000 into the loungewear brand.   

Since then the sleepwear brand has gone from strength to strength, bolstered by influencers and models promoting the products on Instagram.  

The company made a cool $387,000 in July of this year, when both cooped-up Sydneysiders and Melburnians were trapped in their homes.

Mr Tanasi told Daily Mail Australia that while the rapid growth of the brand had been ‘fantastic’ – keeping up with the sheer amount of orders had been stressful.  

He was initially starting at 6am to pack the stock in his grandmother’s garage and wouldn’t normally finish until 1am the following day. 

The one-size-fits-all unisex ponchos and accompany products are manufactured in Asia and shipped to their Melbourne headquarters. 

Mr Tanasi enjoyed $69,000 in revenue in his first month of business after investing his entire savings of $18,000 into the loungewear brand (pictured, a model in the 'Frenchie')

Mr Tanasi enjoyed $69,000 in revenue in his first month of business after investing his entire savings of $18,000 into the loungewear brand (pictured, a model in the ‘Frenchie’)

Mr Tanasi (right) said at one point he had six mentors guiding him through the process of starting a business on top of advice he received from family and friends

Mr Tanasi (right) said at one point he had six mentors guiding him through the process of starting a business on top of advice he received from family and friends

The company boasts six employees and a warehouse, as well as more than 50,000 followers on Instagram. 

Mr Tanasi originally founded Frenchie Wear with friend Christian Russo, who has since been bought out of the company. 

The pair spent the first nationwide lockdown on the phone with other entrepreneurs, plying them with questions about starting a business. 

The 23-year-old said at one point he had six mentors guiding him through the process on top of advice he received from family and friends. 

‘We learned from their mistakes and the tips they gave us,’ Mr Tanasi said. 

A customer wears the $9.95 cosmetic headband, one of the products that have banked its founder a cool seven figures in a little over a year

A customer wears the $9.95 cosmetic headband, one of the products that have banked its founder a cool seven figures in a little over a year

The sleepwear brand has gone from strength to strength, bolstered by influencers and models promoting the products on Instagram (pictured)

The sleepwear brand has gone from strength to strength, bolstered by influencers and models promoting the products on Instagram (pictured)

‘We didn’t go into this with any arrogance, we just wanted to find out everything we could. We literally asked them every question under the sun about sourcing, budgeting, marketing, ads, just everything.’

Mr Tanasi initially tested the plush ponchos within his inner circle and quickly realised the product was going to be a hit. 

He dropped out of university after less than a week and started in a marketing role where he used social media to help build other brands. 

The entrepreneur continues to counsel people looking to start or grow their own businesses, following the overnight success of his brand.      

Frenchie Wear is set to launch in the United Kingdom, with investors purchasing a percentage of the profits of the online store (pictured, a model in the pink Frenchie hooded blanket)

Frenchie Wear is set to launch in the United Kingdom, with investors purchasing a percentage of the profits of the online store (pictured, a model in the pink Frenchie hooded blanket)

He said plans are in the works for shopfronts at Perth and Melbourne airports as well as the option to click and collect the products at Westfield malls. 

The flagship store is located in the Chadstone shopping centre with the majority of its customers from Melbourne, followed by Sydney, Adelaide and New Zealand. 

Mr Tanasi revealed Frenchie Wear would soon be launching in the United Kingdom, with investors purchasing a percentage of the profits of the online store. 

He feels confident the brand will be up-and-running in the UK by November 2022. 

‘I think everyone is shocked the brand has expanded so quickly,’ he said. 



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Written by bourbiza

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