Cadbury cuts size of its Christmas selection box for THIRD year by shrinking Wispa and Double Decker


Cadbury cuts size of its Christmas selection box for THIRD year in a row by shrinking size of Wispa and Double Decker bars

  • Fans are now getting 24g less chocolate in their boxes this Christmas
  • This is the equivalent to losing an entire Fudge bar
  • Chocolate content of the Santa Selection Box has been cut by 14% since 2018 










Cadbury’s has cut the size of its popular Christmas selection box for the third consecutive year by shrinking the Wispa and Double Decker bars.

It means chocolate fans are getting 24g less chocolate in their boxes this Christmas than they did three years ago.

This is the equivalent to losing an entire Fudge bar.

The chocolate content of the Santa Selection Box has been cut by 14% since 2018, from 169g to just 145g.

Cadbury's has cut the size of its popular Christmas selection box for the third consecutive year by shrinking the Wispa and Double Decker bar

Cadbury’s has cut the size of its popular Christmas selection box for the third consecutive year by shrinking the Wispa and Double Decker bar

Last year the box contained a 40g Double Decker and 30.5g Wispa.

But now these have shrunk by 7 to 9 per cent to 37.3g and 27.9g respectively.

Experts described the change as ‘shrinkflation’, where the amount of product you get reduces despite the price remaining the same.

This year the box is still on sale for £2 – the same as in recent years – but the cheapest offer price available in some supermarkets is £1.25, up from £1 last year.

Former British brand Cadbury’s, now owned by US food giant Mondelez International, caused outrage in 2018 when it removed the beloved Fudge from the selection box and replaced it with an Oreo bar.

Although it brought Fudge back in 2019, it shrunk the total weight of chocolate in the box to 153g.

Then last year, it caused further controversy when it cut 12 per cent off the Fudge – shrinking it from 25g to 22g. This meant the total weight of the box dropped to 150g.

At the time, it claimed it was part of a move to ensure all its chocolates aimed at children were under 100 calories, to help ‘tackle childhood obesity’.

Back in 2018, the Santa Selection Box weighed 169g, and this year the seasonal chocolate gift weighs just 145g

Back in 2018, the Santa Selection Box weighed 169g, and this year the seasonal chocolate gift weighs just 145g

But neither the newly-shrunken Wispa nor Double Decker meet the 100-calorie target.

The Wispa contains 152 kcal and the Double Decker is 171 kcal.

It means customers are paying more for less chocolate.

James Daley, consumer expert at Fairer Finance, said: ‘Reducing the amount of chocolate in the packet, while keeping the price the same – or worse still, increasing it – feels devious.

‘Manufacturers should be forced to let consumers know when they make changes like this – or better still, they should stop doing it altogether.’

A Cadbury’s spokesman said: ‘We will always look to absorb as many additional costs as possible.

‘However, we sometimes have to make decisions to slightly reduce the size or weight of our products to continue keeping them as affordable as possible, while keeping the great quality taste fans of Cadbury expect.’

They added the move was also part of its target to reduce all adult multipack chocolates to under 200 calories by the end of this year.

How the weight of the Cadbury Santa Selection Box has changed
Year Weight (grams)
2018
2019
2020
2021
169g
153g
150g
145g

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Written by Bourbiza Mohamed

A technology enthusiast and a passionate writer in the field of information technology, cyber security, and blockchain

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