He Makes Justin Bieber and the Bee Gees Go Viral on TikTok

Name: Griffin Haddrill

Age: 24

Hometown: Bozeman, Mont.

Currently Lives: In a four-bedroom house in Las Vegas with walls covered in street art.

Claim to Fame: Mr. Haddrill is a co-founder of VRTCL, an agency hired by major record labels to make songs go viral on TikTok through remixes, mash-ups, meme-able chorus snippets, creator partnerships and other algorithmic alchemy. “I usually start with the lyric sheet to see if there is maybe a trend we can capitalize on or maybe a creative idea…

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Written by Bourbiza Mohamed

A technology enthusiast and a passionate writer in the field of information technology, cyber security, and blockchain

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