Name: Griffin Haddrill
Hometown: Bozeman, Mont.
Currently Lives: In a four-bedroom house in Las Vegas with walls covered in street art.
Claim to Fame: Mr. Haddrill is a co-founder of VRTCL, an agency hired by major record labels to make songs go viral on TikTok through remixes, mash-ups, meme-able chorus snippets, creator partnerships and other algorithmic alchemy. “I usually start with the lyric sheet to see if there is maybe a trend we can capitalize on or maybe a creative idea…
Join our social media accounts to watch exclusive videos and photos