unpopular fish getting a makeover


TRAVERSE CITY, Mich. (AP) — You’re in the mood for fish and your server suggests a dish of invasive carp. Ugh, you might say. But how about broiled copi, fresh from the Mississippi River?

Here’s the catch: They’re the same thing.

Illinois and partner organizations kicked off a market-tested campaign Wednesday to rechristen as “copi” four species previously known collectively as Asian carp, hoping the new label will make them more attractive to U.S. consumers.

Turning carp into a popular…



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Written by Bourbiza Mohamed

A technology enthusiast and a passionate writer in the field of information technology, cyber security, and blockchain

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