unpopular fish getting a makeover

TRAVERSE CITY, Mich. (AP) — You’re in the mood for fish and your server suggests a dish of invasive carp. Ugh, you might say. But how about broiled copi, fresh from the Mississippi River?

Here’s the catch: They’re the same thing.

Illinois and partner organizations kicked off a market-tested campaign Wednesday to rechristen as “copi” four species previously known collectively as Asian carp, hoping the new label will make them more attractive to U.S. consumers.

Turning carp into a popular…