When Did Perfume Stop Being About Sex?

When a new Yves Saint Laurent perfume came out in 2001, Tom Ford, the creative director of the house at the time, threw a sensational party at the Paris Stock Exchange, where he put a gaggle of practically nude models on display in a giant plexiglass container. The fragrance was called Nu, French for “nude.”

Linda Wells, the founding editor in chief of Allure and a partygoer, likened Mr. Ford’s soiree to a “human aquarium,” teeming with models “writhing about” in their…

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Written by Bourbiza Mohamed

A technology enthusiast and a passionate writer in the field of information technology, cyber security, and blockchain

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