Apple to Sponsor the Super Bowl Halftime Show


Talks between the National Football League and Apple over a package of Sunday football games have dragged as the league and the tech giant have wrangled over pricing, but another deal has been added to the mix: sponsorship of the Super Bowl halftime show.

The N.F.L. has been seeking as much as $2.5 billion for rights to N.F.L. Sunday Ticket, about $1 billion more than what it collects from its current provider, DirecTV. As the sides squabble over a rights fee that high, Apple has agreed to be…



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Written by Bourbiza Mohamed

I have 26 years of experience as a professional writer and editor and have been working as a full time freelancer since 2011. I am originally from Casablanca, Morocco, and I graduated from Qatar University with a degree in journalism. I have worked for newspapers, magazines, news agencies, websites. I speak fluent Arabic, French, English, Russian and Spanish.

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