Covid-19: Pfizer faces backlash for creating pro-vaccine Marvel comic

Pfizer’s Covid vaccine comic was today slammed as ‘ethically dubious in the extreme’ for trying to appeal to children.

The pharmaceutical giant partnered with Marvel to release the ‘Everyday Heroes’ strip yesterday, in a push to encourage people to get a booster jab.

It features the Avengers fighting off the villain Ultron, in a symbolic metaphor of Pfizer’s push against Covid with the vaccine.

The comic’s release comes amid sluggish uptake of the booster vaccine in the US.

Pfizer said the comic…

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Written by Bourbiza Mohamed

I have 26 years of experience as a professional writer and editor and have been working as a full time freelancer since 2011. I am originally from Casablanca, Morocco, and I graduated from Qatar University with a degree in journalism. I have worked for newspapers, magazines, news agencies, websites. I speak fluent Arabic, French, English, Russian and Spanish.

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