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Netflix’s One Piece Marketing Campaign Backfires Amid Hollywood Strikes

Whether Netflix is accelerating AI hiring or underpaying South Korean actors, people aren’t looking fondly at the streaming service that once dominated the industry. As if they weren’t already in hot water, fans pointed out the hypocrisy of their “One Piece” billboard focusing on Luffy, a character who made a name for himself fighting against oppressive regimes.

On Twitter, @rae_OUT987 answered Netflix’s message of “What would Luffy do?” saying, “Luffy would literally fight the CEO of Netflix, so working class people could get their fair share so.” @El_Meathead and

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