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Rob Key blames himself for England’s disastrous World Cup marketing campaign – insisting head coach Matthew Mott and captain Jos Buttler ‘deserve the chance to place issues proper’

Rob Key blames himself for England’s disastrous World Cup marketing campaign – insisting head coach Matthew Mott and captain Jos Buttler ‘deserve the chance to place issues proper’


Rob Key has admitted the buck stops with him after England’s disastrous World Cup defence – however insisted head coach Matthew Mott and captain Jos Buttler deserve the prospect to place issues proper.

The 93-run win over Pakistan in Kolkata on Saturday was solely their third in 9 group video games, leaving them on an early flight residence whereas India, South Africa, Australia and New Zealand head into this week’s semi-finals.

England’s marketing campaign has been riddled with errors of probably the most primary sort, from staff choice to decision-making on the toss, and Key, the ECB’s managing director of males’s cricket, mentioned: ‘I maintain myself accountable for lots of that basically. I’ve arrange a training staff that had no native expertise.

‘So once you get to someplace like Mumbai, and also you’re apprehensive about dew and all of these items, and truly somebody who is aware of these circumstances very well says “by the way in which, it’s hotter than the solar on the market; ensure you have a bat”, you recognize…

‘It was solely within the final couple of video games that we really understood the way in which that we went about issues. So we began batting first. We should always have identified this however we didn’t going into the competitors.’

Managing director of English cricket, Rob Key, has taken ownership of England's disastrous World Cup campaign

Managing director of English cricket, Rob Key, has taken ownership of England's disastrous World Cup campaign

Managing director of English cricket, Rob Key, has taken possession of England’s disastrous World Cup marketing campaign

Jos Buttler's side have claimed only three victories at the tournament, finishing seventh in the standings

Jos Buttler's side have claimed only three victories at the tournament, finishing seventh in the standings

Mott was appointed England's new white ball head coach in May 2022  replacing Chris Silverwood

Mott was appointed England's new white ball head coach in May 2022  replacing Chris Silverwood

Key added that head coach Matthew Mott (proper) and captain Jos Buttler (left) needs to be given the chance to ‘put issues proper’

England have failed to reach the knockouts of the tournament and will now fly home, while Australia, New Zealand, India and South Africa head into this week's semi-finals

England have failed to reach the knockouts of the tournament and will now fly home, while Australia, New Zealand, India and South Africa head into this week's semi-finals

England have failed to succeed in the knockouts of the match and can now fly residence, whereas Australia, New Zealand, India and South Africa head into this week’s semi-finals 

Requested who was guilty for Buttler’s choice to bowl first in opposition to South Africa in Mumbai’s sweltering afternoon warmth, Key replied: ‘We should always all work that out, however we bought so caught up in what was going to occur 5 or 6 hours down the road. Yeah, Matthew Mott ought to have identified that, all of us ought to have identified that. We make these choices after which you find yourself regretting them afterwards.’

Key gave Mott a four-year contract in Might 2022, since when he has presided over victory on the T20 World Cup in Australia and this blowout in India. In that point, England have received 15 out of 31 accomplished ODIs, together with 4 in opposition to the Netherlands and one in opposition to Eire, and 15 out of 28 accomplished T20s.

However regardless of England’s failure right here to reconnect with the attacking type that made them double world champions, Key mentioned he had by no means doubted whether or not Mott was the appropriate man for the job.

‘The query is do I feel he’s the individual to be given the chance to place issues proper, and I feel he needs to be,’ he mentioned. 

‘It’s fairly easy as a coach – your job is to get gamers to play to their full potential. 

‘You’ll be able to’t at all times assure outcomes however what you’ve bought to so is ensure each single participant is bettering and getting higher and that what we haven’t finished. He’ll settle for that.’

Key believes he has not given the ODI staff the most effective probability to succeed, prioritising Check cricket since he changed Ashley Giles final 12 months, with the 50-over format additionally behind T20s within the pecking order.

And he mentioned the fixed comparisons with Ben Stokes’s and Brendon McCullum’s Check staff had not helped Mott and Buttler.

‘One thing that makes life more durable for them is that folks discuss Bazball and these things,’ he mentioned. ‘I feel Jos shall be a greater chief for this. Now we have to select our greatest white-ball gamers, and get again to defining each single function.

‘Investing in them will give Jos that readability going ahead. I really feel this really needs to be the making of these two as a partnership.

‘If it isn’t, it isn’t and you progress on, however we’ve to ensure some good comes out of what has been a really poor World Cup.’

Key additionally admitted Jofra Archer had felt ache once more in his proper elbow throughout his transient stint with the staff in Mumbai, however defended nationwide selector Luke Wright’s suggestion in September that Archer had an outdoor probability of enjoying within the latter phases of the World Cup. 

While England have struggled at the tournament, Key (R) added that he believes Mott was still the right man for the job

While England have struggled at the tournament, Key (R) added that he believes Mott was still the right man for the job

Whereas England have struggled on the match, Key (R) added that he believes Mott was nonetheless the appropriate man for the job

Key also feels that Englands torrid World Cup Campaign could be the making of Buttler and Mott as a partnership

Key also feels that Englands torrid World Cup Campaign could be the making of Buttler and Mott as a partnership

Key additionally feels that Englands torrid World Cup Marketing campaign could possibly be the making of Buttler and Mott as a partnership

Questions have been raised over some of the decisions England have made at the tournament, particularly some of their decisions to bowl rather than bat first at the toss

Questions have been raised over some of the decisions England have made at the tournament, particularly some of their decisions to bowl rather than bat first at the toss

Questions have been raised over among the choices England have made on the match, significantly a few of their choices to bowl fairly than bat first on the toss 

This week, England bounced back to claim two victories against the Netherlands and Pakistan

This week, England bounced back to claim two victories against the Netherlands and Pakistan

This week, England bounced again to say two victories in opposition to the Netherlands and Pakistan

The director also added that Jofra Archer had felt more pain in his right elbow while with the team in Mumbai

The director also added that Jofra Archer had felt more pain in his right elbow while with the team in Mumbai

The director additionally added that Jofra Archer had felt extra ache in his proper elbow whereas with the staff in Mumbai 

‘Initially the thought was he’d be alright for the again finish of the match. As a result of once you ask who’s the most effective with the brand new ball, within the center and on the dying, it’s Jofra Archer.

‘It was a threat value taking. He had his scans, all clear. He comes right here, bowls, and felt ache in his elbow. 

‘So then the view was that is going to be a threat too far. Due to the upside, that’s what lures you in, the Ashes in two years, T20 World Cup. 

‘You don’t need to threat dashing one thing that may kibosh the remainder of his profession.’



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Written by bourbiza mohamed

Bourbiza Mohamed is a freelance journalist and political science analyst holding a Master's degree in Political Science. Armed with a sharp pen and a discerning eye, Bourbiza Mohamed contributes to various renowned sites, delivering incisive insights on current political and social issues. His experience translates into thought-provoking articles that spur dialogue and reflection.

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