Smith Leisure Group launch bracket to call Utah NHL workforce

SALT LAKE CITY — Coming quickly: A workforce title for Utah’s NHL membership.

Smith Leisure Group launched a survey course of Wednesday to discover a title for the brand new hockey workforce.

“We may have a number of rounds of voting. We wish your complete neighborhood to really feel a part of that,” SEG official Mike Maughan stated Tuesday at a Salt Lake Metropolis Council assembly. “The NHL workforce we view as a neighborhood asset and meaning the neighborhood will get to be concerned in each portion of that.”

The primary spherical of voting opened Wednesday evening and will likely be obtainable till Could 22. Followers are inspired to pick as much as 4 most well-liked names from the listing of 20 choices.

“Utah has proven up for this workforce from the second the NHL awarded us the franchise lower than three weeks in the past, and it is just becoming that our followers get the uncommon alternative to assist title the workforce they will be cheering for,” workforce proprietor Ryan Smith stated.

The preliminary names embody Hive, Powder, Black Diamonds, Swarm, Canyons, Yeti, Outlaws, Caribou, and lots of extra.

However do not count on the workforce to be sporting a (new workforce title goes right here) sweater when the puck drops for the 2024-25 season.

The title is not anticipated to be introduced till properly into the inaugural season.

“We are going to put on solely Utah on sweaters and our branding will likely be solely Utah,” a workforce spokesperson stated.

Smith is working towards endurance with regards to the branding of the brand new workforce. The workforce is not going to have a emblem, a mascot, or official colours when it takes the ice for the inaugural season in Utah.

As soon as the followers determine on the workforce title, SEG will flip to artistic consultancy Doubleday and Cartwright to assist provide you with the workforce’s emblem and colours.

Doubleday and Cartwright have labored with the Detroit Pistons, Brooklyn Nets, Inter Miami FC, ESPN, Nike and extra.

The workforce’s official branding will likely be unveiled forward of the 2025-26 season.