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Why Aussies are making enjoyable of this seven-year-old Coles advert that includes celeb chef Curtis Stone holding a $10 observe

Why Aussies are making enjoyable of this seven-year-old Coles advert that includes celeb chef Curtis Stone holding a  observe


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A resurfaced grocery store advert from only a few years in the past is being made enjoyable of by Australians battling the nation’s present cost-of-living disaster.

The Coles advert from 2017, which featured superstar chef Curtis Stone as he defined learn how to ‘feed your loved ones for $10’, was shared to the favored Fb group Australian Memes this week with the caption: ‘Been bloody quiet this fella’.

Stone holds up an precise $10 observe within the advert – additionally a uncommon sight nowadays – with commenters stating that in 2024, the observe would solely cowl one bag of Coles shredded cheese.

Celebrity chef Curtis Stone in the 2017 explained how $10 could buy ingredients to make dinner for the whole family at Coles. Pictured in the ad holding an actual $10 note

Superstar chef Curtis Stone within the 2017 defined how $10 might purchase substances to make dinner for the entire household at Coles. Pictured within the advert holding an precise $10 observe

The advert marketing campaign that includes Stone, who’s from Melbourne however relocated to California 17 years in the past, was run by the grocery store in 2010 and once more in 2017 – a sign that between these years costs on the checkout did not markedly enhance.

However inflation has risen sharply since 2020, spurred on by a mix of things.

These elements embrace the Covid pandemic, conflicts in Europe and the Center East which have impacted provide chains, and fewer predictable climate patterns affecting meals manufacturing. 

One of many 2017 recipes spruiked by Stone is a beef mince cottage pie with all of the substances amounting to beneath $10.

However in keeping with Yahoo Information in a report final yr, the very same substances in 2023 value greater than double at $24.62.

Commenters on the submit shared this week stated they have been pissed off at the price of groceries.

‘A dry field of Nutri-Grain for dinner possibly,’ one stated. 

‘Cannot even do sausages and bread for a tenner nowadays, two minute noodles possibly,’ one other stated.

‘Shops like Coles and Woolworths are partly liable for Australia’s inflation fee,’ argued a 3rd.

The ad was shared to the Australian Memes Facebook page this week

The ad was shared to the Australian Memes Facebook page this week

The advert was shared to the Australian Memes Fb web page this week

Hundreds of people commented and said they were frustrated at the price of groceries

Hundreds of people commented and said they were frustrated at the price of groceries

Lots of of individuals commented and stated they have been pissed off on the value of groceries

Earlier this yr he Albanese authorities initiated an ACCC inquiry into the sector to evaluation grocery store costs. 

The evaluation was ordered following allegations of value gouging by the main grocery store chains. 

A parliamentary inquiry into grocery store costs handed down its ultimate report on Tuesday, backing legal guidelines to interrupt up massive gamers within the grocery sector.

Amongst 14 suggestions from the Greens-led inquiry have been requires supermarket-specific divestiture legal guidelines, which might be used if grocery chains have been discovered to have misused their market energy.

Inquiry chair Nick McKim stated grocery store costs had already dipped.

‘Now we have seen costs coming down just a little bit just lately and that is largely due to the scrutiny on the behaviour of the grocery store firms,’ he advised Dawn on Wednesday.

‘However what we’d like is not only short-term falls in costs, we have to see meals and grocery costs come down on a long-term foundation in Australia.

‘Taking collectively the suggestions we’ve got made, we expect they’re going to obtain that.’



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Written by bourbiza mohamed

Bourbiza Mohamed is a freelance journalist and political science analyst holding a Master's degree in Political Science. Armed with a sharp pen and a discerning eye, Bourbiza Mohamed contributes to various renowned sites, delivering incisive insights on current political and social issues. His experience translates into thought-provoking articles that spur dialogue and reflection.

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