‘Drive like a girl’, French street safety advertising marketing campaign tells grownup males

PARIS: A French road security affiliation acknowledged Monday it had launched a marketing campaign urging males to push like gals, aiming to chop site visitors deaths although debunking the sexist stereotype that guys are higher behind the wheel.

“Generate Like A Girl”, runs the slogan on the advertisements, considered typically in metro stations and posted on the web, from the affiliation Victims and Residents.

“A seem on the particulars tells you that there is no such thing as a fact of the matter” to the stereotype that grownup males are higher motorists, the affiliation acknowledged in a assertion.

Some 84 % of lethal freeway incidents ended up triggered by guys, it talked about, citing a governmental street security report.

Victims and Residents, which assists folks harm in focused site visitors mishaps and runs consciousness campaigns, talked about it hoped to immediate a modify within the “mentality of grownup males and subsequently of their behaviour”.

In accordance to the federal authorities report, 93 per cent of motorists triggering an accident beneath the have an effect on of alcoholic drinks ended up males.

“Driving like a girl simply means only one level, remaining alive,” the commercial marketing campaign stated.

Shut to three,200 folks died in street incidents in France earlier 12 months, with early details for this 12 months pointing to a possible enhance in 2024.