Utah NHL model revealed? Purposes for logos filed for logos

SALT LAKE CITY — The branding for Utah’s NHL group could also be coming into focus — a minimum of the branding for its inaugural season.

Over the weekend, functions had been filed with the U.S. Patent and Trademark Workplace for logos for eight logos and wordmarks all utilizing the anticipated placeholder title “Utah Hockey Membership.”

The functions had been filed by the identical group (Uyte LLC) that filed functions on all 20 group names within the Smith Leisure Group survey earlier than it went reside to the general public.

The eight logos function the identical “Utah” woodmark, and the colours blue, black and white have been claimed as a part of a number of the logos.

Sportslogo.web reported Friday that one of many logos featured in one of many functions appeared on NHL.com’s emblem recordsdata — a reasonably good indication we’re inching nearer to the method being official.

Now, that does not imply the “Utah” woodmark or the colours will likely be a everlasting a part of the official model. The group has made it clear any emblem, uniform, and title used this season will likely be short-term.

“Utah’s NHL group is a group asset, and we need to guarantee that the group has a say in what the title is,” group proprietor Ryan Smith mentioned final month. “It is just becoming that our followers get the uncommon alternative to assist title the group they’re going to be cheering for.”

The group is at present going by way of a fan-voting course of to succeed in the everlasting group title (Mammoth, Yeti and two others have supposedly made it previous the primary spherical of voting), after which SEG will flip to a inventive studio to construct a model across the title.

SEG beforehand mentioned an official title will not be revealed till nicely into the primary season. However as for Yr 1, it seems like will probably be the Utah Hockey Membership with blue, black and white colours.