It Ends With Us Stars Reply to Fan Backlash

After backlash on social media and limitless hypothesis about behind the scenes drama, each Blake Vigorous and Justin Baldoni made strikes to recenter intimate accomplice violence whereas selling It Ends With Us. Followers have been essential that the press marketing campaign for the film has been tonally off. On social media, the “seize your mates, put on your florals” messaging has been seen as downplaying the problems within the movie and ebook.

Vigorous posted two Instagram tales on the subject Tuesday. “Thanks to everybody who got here out to indicate that individuals WANT to see movies about ladies, and the multitudes we maintain,” she wrote. She additionally posted a narrative giving nationwide statistics on intimate accomplice violence. She additionally posted a hyperlink to a home violence hotline.

Baldoni’s Wayfarer Studios partnered with the No Extra Basis with the intention to present assets for survivors of sexual assault in intimate accomplice violence. “We’ve partnered with No Extra as a result of we need to be certain that Wayfarer Studios initiatives, particularly those who deal with home and sexual violence and abuse, are made with function and the intention to teach, help and finally present assets for viewers who might even see themselves by way of their present state of affairs on display screen,” Baldoni mentioned in an announcement obtained by Selection. This comes after it was reported that Baldoni employed a disaster PR agency amid the rumors of a on-set feud with Vigorous. In accordance with The Hollywood Reporter, it’s the identical agency that Johnny Depp employed when in litigation with Amber Heard.