No Time To Die is FIRST James Bond film to include NFT collectibles

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In another exciting step for the latest James Bond film, No Time To Die will release the first-ever digital collectibles to accompany the movie.

Metro-Goldwyn-Mayer Studios & EON Productions is partnering with digital platform VeVe to celebrate the upcoming release – which has been much-marred by the ongoing pandemic – with a series of NFTs from the iconic 007 franchise.

NFTs [non-fungible tokens] are one-off assets that contain exclusive information only accessible to those who purchase them.

Breaking boundaries: In another exciting step for the latest James Bond film, No Time To Die will release the first-ever digital collectibles to accompany the movie [star Daniel Craig is pictured]

The James Bond franchise comes with a legacy that dates back to 1952, when the spy series was first cooked up by author Ian Fleming.

Since 1962’s first filmic adaptation Dr. No, the franchise has produced board games, video games, chocolates, comics, vehicles and gadgets, with a cultural legacy that spans the globe.

Veve already works with major movie properties, such as Marvel, DC, and the Ghostbusters and Jurassic Park franchises; the company has also inked a $100 million deal this summer, with art collective Rewind and gallerist/activist Amar Singh to celebrate women and the LGBTQ community via art.

Dan Crothers, COO and Co-Founder of VeVe, said of the Bond deal: ‘As fans of Bond, the film franchise’s legacy, and its ongoing impact worldwide, we couldn’t be more thrilled to bring an array of Bond digital collectibles to VeVe and our passionate community of collectors.

Collab: Metro-Goldwyn-Mayer Studios &Amp; Eon Productions Is Partnering With Digital Platform Veve To Celebrate The Upcoming Release - Which Has Been Much-Marred By The Ongoing Pandemic - With A Series Of Nfts From The Iconic 007 Franchise

Collab: Metro-Goldwyn-Mayer Studios & EON Productions is partnering with digital platform VeVe to celebrate the upcoming release – which has been much-marred by the ongoing pandemic – with a series of NFTs from the iconic 007 franchise

Bond buffs will have access to a range of collectible content from the soon-to-be-released film.

Stephen Bruno, Chief Marketing Officer at MGM said: ‘As one of the longest-running and most successful film franchises of all time, James Bond continues to evolve and innovate to meet the demands of our devoted audiences around the globe.

‘We are thrilled to partner with VeVe to create the first-ever digital collectible from No Time To Die, and offer fans an exclusive opportunity to own a piece of cinematic history.’

Activist Amar Singh, founder of Amar Singh Gallery which is dedicated to championing female artists, has together with the anonymous feminist artists Rewind Collective signed a their six year deal with VeVe, having partnered in June to sell NFTs raising money for Pride.

Bond Universe: The Franchise Has Produced Board Games, Video Games, Chocolates, Comics, Vehicles And Gadgets, With A Cultural Legacy That Spans The Globe

Bond universe: The franchise has produced board games, video games, chocolates, comics, vehicles and gadgets, with a cultural legacy that spans the globe

Legacy: The James Bond Franchise Comes With A Legacy That Dates Back To 1952, When The Spy Series Was First Cooked Up By Author Ian Fleming And Adapted To Film, Starting With 1962'S Dr. No [Pictured, Sean Connery And Ursula Andress In The First Movie]

Legacy: The James Bond franchise comes with a legacy that dates back to 1952, when the spy series was first cooked up by author Ian Fleming and adapted to film, starting with 1962’s Dr. No [pictured, Sean Connery and Ursula Andress in the first movie]

$128,000 was sold within seconds on VeVe’s platform by selling the first NFT created for an International beauty brand (Givenchy) by Rewind Collective. A total of $400,000 worth of NFTs by Rewind Collective, curated by Singh, were sold on Veve’s platform in the June sale, all selling within seconds.

Singh has focused on women’s rights & LGBTQ rights for a decade and in January pledged to donate $5 million worth of art by these communities to museums worldwide by 2025.

Singh said of the deal with VeVe at the time: ‘I am honoured to partner with [VeVe co-founder] David Yu’s visionary company which is bringing art to the masses and our deal will ensure women, LGBTQ and minorities are well represented within the digital arts space unlike the traditional art world.’

Big Brands: Veve Already Works With Major Movie Properties, Such As Marvel, Dc, And The Ghostbusters And Jurassic Park Franchises [Pictured Scarlett Johansson In Black Widow]

Big brands: Veve already works with major movie properties, such as Marvel, DC, and the Ghostbusters and Jurassic Park franchises [pictured Scarlett Johansson in Black Widow]

Artworks previously sold by Singh and Rewind Collective on VeVe are selling for up to 50 times their original price, with most NFTs released selling for 10 times their original price since June 2021.

The exclusive content Singh and Rewind Collective will deliver to the platform will only be available to Veve members, currently of which there are nearly 500,000.

This comes after it was announced moviegoers watching No Time To Die at IMAX cinemas will be treated to 40 minutes of special expanded footage.

As announced by MailOnline earlier this month, these sequences will visually expand to fill the screen as creatively designed by the filmmakers, allowing moviegoers to experience more of the images with unprecedented crispness and clarity.

Activist: Amar Singh, Founder Of Amar Singh Gallery Which Is Dedicated To Championing Female Artists, Has Together With The Anonymous Feminist Artists Rewind Collective Signed A Their Six Year Deal With Veve

Activist: Amar Singh, founder of Amar Singh Gallery which is dedicated to championing female artists, has together with the anonymous feminist artists Rewind Collective signed a their six year deal with VeVe

The new footage – which has been combined with next generation precision sound, with audiences promised a truly spectacular and immersive experience – features in our exclusive first-look IMAX trailer, which sees 007 in death-defying car chases and performing dramatic motorcycle stunts.

This marks the first time in the history of 007 films that footage has been shot with IMAX 15/70 film cameras.

Filmmaker Cary Joji Fukunaga captured select sequences of No Time To Die using IMAX’s extremely high-resolution 15/70mm film cameras to deliver IMAX audiences greater scope and breathtaking image quality.

Only in IMAX cinemas will audiences see the film the way it was creatively intended, as the scenes shot with IMAX film cameras will expand vertically to fill the IMAX screen, providing audiences with unprecedented crispness, clarity and colour for a truly immersive experience. 

In For A Treat! Moviegoers Watching The New James Bond Film, No Time To Die, At Imax Cinemas Will Be Treated To 40 Minutes Of Special Expanded Footage

In for a treat! Moviegoers watching the new James Bond film, No Time To Die, at IMAX cinemas will be treated to 40 minutes of special expanded footage

Crisper Than Ever: This Will Be Combined With Next Generation Imax Precision Sound, With Audiences Promised A Truly Spectacular And Immersive Experience

Crisper than ever: This will be combined with next generation IMAX precision sound, with audiences promised a truly spectacular and immersive experience

In addition to being shot with IMAX film cameras and the exclusive expanded aspect ratio, the IMAX release of No Time To Die will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology.

The crystal-clear images, coupled with IMAX’s customised cinema geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.

In No Time To Die, Bond – played for the final time by Daniel Craig – has left active service and is enjoying a tranquil life in Jamaica. His peace is short-lived when his old friend Felix Leiter from the CIA turns up asking for help.

The world premiere takes place at the Royal Albert Hall on September 28. No Time To Die opens in cinemas from September 30.  



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