Beyoncé Debuts Her New Haircare Line Cécred

Beyoncé is no extended bottling up the secret to her flawlessness.

The Grammy winner officially introduced her new haircare line, Cécred, with an eight-piece assortment that capabilities shampoos, conditioners, hair masks, oils, scalp therapies and extra.

The mane emphasis of the line, in accordance to the model, is to cleanse, ailment and mend an array of hair textures: straight, coily, curly and wavy. Cécred’s ingredients—like the patent-pending Bioactive Keratin Ferment, fermented rice drinking water and a mix of oils—are also created to support colour-dealt with and warmth-harmed tresses.

“My entire lifetime and vocation, I have worn my hair in so quite a few different methods: natural, flat-ironed, braids, coloured, weaves, wigs,” Beyoncé stated in a press release shared with E! Information. “I want absolutely everyone to have the liberty to express their hair in approaches that make them feel very good.”

She continued, “My vision is to be an inclusive power of excellence in the haircare market though celebrating hair rituals across worldwide cultures and supporting dispel hair myths and misconceptions on all sides.”